BigXthaPlug is 28 years old in 2026, stands 5 feet 10 inches tall, and has an estimated net worth between $1 million and $2 million. His real name is Xavier Landum, and he is one of the most talked-about independent rappers in Southern hip-hop right now. Born and raised in Dallas, Texas, BigXthaPlug built his career from scratch — no major label, no shortcuts, just raw talent and real stories.
In this article, you will find his full biography, physical stats, income breakdown, top songs, social media presence, and everything in between, all updated for 2026.
BigXthaPlug Age and Height — Quick Answer
BigXthaPlug age in 2026 is 28 years old. He was born on May 12, 1998, in Dallas, Texas. His height is 5 feet 10 inches (178 cm), and he weighs around 210 lbs (95 kg). His real name is Xavier Landum, and his net worth sits between $1 million and $2 million as of 2026.
If you just needed those numbers fast, there you go. But if you want the full story of how a kid from Pleasant Grove, Dallas turned struggle into streaming gold — keep reading.
BigXthaPlug — Quick Facts at a Glance
| Detail | Info |
| Full Name | Xavier Landum |
| Stage Name | BigXthaPlug |
| Date of Birth | May 12, 1998 |
| Age (2026) | 28 Years Old |
| Birthplace | Dallas, Texas, USA |
| Nationality | American |
| Ethnicity | African-American |
| Zodiac Sign | Taurus |
| Generation | Gen Z |
| Height | 5 ft 10 in (178 cm) |
| Weight | 210 lbs (95 kg) |
| Net Worth | $1 Million – $2 Million (Est.) |
| Occupation | Rapper, Songwriter, Record Producer |
| Label | UnitedMasters |
| Publisher | Sony Music Publishing |
| Own Label | 600 Entertainment |
| Years Active | 2019 – Present |
| Music Genre | Southern Hip-Hop, Trap, Country Rap |
| Hometown | Dallas, Texas |
| Son | Amar |
Who Is BigXthaPlug
BigXthaPlug is an American rapper, songwriter, and record producer from Dallas, Texas. His real name is Xavier Landum, and millions of fans across the world know him for his deep voice, gritty lyrics, and unfiltered Texas pride. He is signed to UnitedMasters and published through Sony Music Publishing, but he operates largely as an independent artist who controls his own creative direction.
What makes him different from most rappers today is simple. He does not chase trends. He does not manufacture a fake image. His music reflects real life — the streets of Dallas, fatherhood, personal failures, and the grind to build something real. That honesty is what earned him a loyal fan base before he even had a major hit.
By 2023, BigXthaPlug had gone from a regional Dallas rapper to a nationally recognized name. His song “Texas” earned 2x Platinum certification from the RIAA, and “Mmhmm” debuted on the Billboard Hot 100. For an independent artist, those numbers are massive.
BigXthaPlug Bio
Xavier Landum grew up in the Pleasant Grove neighborhood of Dallas, Texas — a tough area marked by poverty and street culture. He was raised by his mother, a Texas native who introduced him to Southern rap legends like UGK and Lil Wayne. His father leaned more toward R&B, playing acts like the Isley Brothers around the house. That mix of sounds shaped BigXthaPlug’s taste early on.
School was never easy for Xavier. He struggled academically and eventually found his focus in football, earning attention from college programs. He attended Crown College and had serious NFL aspirations. That dream was cut short when he was arrested and spent time incarcerated, including time in solitary confinement. Instead of giving up, he started writing raps in his cell. Music became his way to process everything.
After his release, he came back hungry. He dropped his debut project “Bacc From the Dead” in December 2020, which caught the ear of UnitedMasters A&R Aaron Hunter. From there, everything started moving. In 2022, he released “Texas”, a song he initially did not even like, which went viral on TikTok and became a cultural anthem. In 2023, he released his debut album “Amar”, named after his son, and the rest is history.
Key life highlights:
- Grew up in Pleasant Grove, Dallas
- Former college football player at Crown College
- Wrote music during incarceration in solitary confinement
- Debuted with “Bacc From the Dead” in 2020
- Signed to UnitedMasters and Sony Music Publishing
- Founded his own label, 600 Entertainment, in 2023
- Named his debut album “Amar” after his son
BigXthaPlug Net Worth
As of 2026, BigXthaPlug’s estimated net worth is between $1 million and $2 million. That number sounds modest compared to Drake or Travis Scott, but here is what makes it impressive — he built that wealth as a fully independent artist without giving up the majority of his earnings to a major label.
Most label-signed artists keep only a small cut of their streaming revenue. BigXthaPlug, through his UnitedMasters distribution deal, keeps a significantly larger share. That means his actual take-home is likely much closer to what the numbers suggest, rather than a fraction of it.
His wealth is still growing. He is only 28 years old, and his catalog is getting stronger every year. As Spotify streams accumulate, touring expands, and merchandise sales grow, the $1 million to $2 million estimate is likely just the floor of where he ends up.
BigXthaPlug Source of Income
BigXthaPlug does not rely on just one income stream. He has built a smart, layered financial model that protects him from depending on any single source. Here is a breakdown:
- Music Streaming — Royalties from Spotify, Apple Music, YouTube Music, and Tidal across his growing catalog
- Concert Earnings — Live performances and touring revenue across the United States, including festival appearances
- YouTube Revenue — Ad revenue from his official YouTube channel and music video views
- Merchandise Sales — Branded clothing and accessories sold to his fan base
- Brand Partnerships — Sponsorship deals and collaborations with lifestyle and fashion brands
- Album Sales — Digital and physical sales from projects like Amar and The Biggest EP
- Sony Music Publishing — Publishing royalties through his deal with Sony Music Publishing
- 600 Entertainment — Revenue from his own record label, which he founded in 2023
The biggest advantage he has over many artists his age is ownership. He controls his masters through UnitedMasters, which means every stream and every sale puts a bigger slice directly into his pocket.
BigXthaPlug Age — How Old Is BigXthaPlug in 2026?
BigXthaPlug is 28 years old in 2026. He was born on May 12, 1998, in Dallas, Texas. His birthday falls under the Taurus zodiac sign, and as a 1998 baby, he belongs to Generation Z — the generation reshaping hip-hop with digital-first careers and independent distribution models.
A lot of fans are surprised when they find out his age. His music carries a maturity and weight that sounds like it comes from someone much older. That is because the life experiences behind his lyrics — incarceration, fatherhood, poverty, and rebuilding — are not typical 20-something stories.
The most exciting part for fans is what comes next. The biggest rappers in the game, like Kendrick Lamar, J. Cole, and Drake, released their most commercially successful projects between ages 28 and 35. BigXthaPlug has not even entered that window yet. He has time, momentum, and a deep catalog still being discovered by new listeners every day.
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BigXthaPlug Height and Weight — Full Physical Stats
BigXthaPlug Height
BigXthaPlug stands at 5 feet 10 inches tall, which equals 178 cm or 1.78 meters. That is right around average height for an American man, but on stage, his presence reads much bigger. His deep voice, stocky build, and commanding energy make him feel larger than the numbers suggest.
His height has never been a talking point in his career because it does not need to be. What fills the room when BigXthaPlug performs is the intensity of his delivery, not how tall he stands. Fans at live concerts consistently note that his stage presence is one of the most powerful in Southern rap right now.
BigXthaPlug Weight
BigXthaPlug weighs approximately 210 lbs (95 kg). He has a solid, athletic build, which makes sense given his background as a football player. His physical frame matches the energy of his music — heavy, grounded, and built to last.
His weight and build give him a natural advantage as a live performer. He moves with confidence on stage, and his physical presence adds to the intensity of his shows. For an artist who built his reputation on raw, unfiltered performance, his body language is part of the brand.
Physical Stats Summary:
| Stat | Measurement |
| Height | 5 ft 10 in |
| Height (cm) | 178 cm |
| Height (m) | 1.78 m |
| Weight | 210 lbs |
| Weight (kg) | 95 kg |
| Build | Stocky, Athletic |
| Eye Color | Dark Brown |
How BigXthaPlug Became Successful
Nobody handed BigXthaPlug anything. His success story starts in a jail cell in Dallas, Texas, where a kid with broken football dreams started writing raps to survive emotionally. That is the foundation. Everything else — the platinum records, the Billboard chart placements, the sold-out shows — was built on top of that moment.
After his release, he moved with purpose. He dropped “Bacc From the Dead” in 2020 and got noticed by UnitedMasters almost immediately. Rather than signing away his masters to a major label, he chose a distribution deal that kept him in control. That decision alone changed the financial trajectory of his career.
The turning point was 2022 when he dropped “Texas.” He has admitted in interviews that he did not even like the song at first and almost passed on the beat. The track went viral on TikTok anyway, earned 2x Platinum from the RIAA, and put his name in front of millions of people who had never heard of him. He followed it with “Mmhmm”, which hit the Billboard Hot 100, and then released his debut album “Amar” in 2023. He also launched 600 Entertainment the same year.
His success roadmap looked like this:
- 2019: Started releasing music independently
- 2020: “Bacc From the Dead” mixtape catches UnitedMasters attention
- 2022: “Texas” goes viral and earns 2x Platinum (RIAA)
- 2023: “Mmhmm” hits Billboard Hot 100, album “Amar” drops, 600 Entertainment launched
- 2024: “Levels” reaches Billboard Hot R&B/Hip-Hop Songs chart, earns 2x Platinum
- 2025: “I Hope You’re Happy” released, featuring country crossovers like “All the Way” with Bailey Zimmerman
- 2026: One of the most recognized independent voices in Southern hip-hop
BigXthaPlug Concert
BigXthaPlug is known for bringing serious energy to live performances. His BigXthaPlug concerts are not polished pop shows — they are raw, loud, and honest. He commands the stage with his deep voice and the same intensity he puts into his recordings. Fans who attend his shows consistently say the live experience is even more powerful than the records.
In 2026, he has been hitting festivals and venues across the United States. Earlier in the year, he appeared at SXSW in Austin (March 2026) and the Okeechobee Music and Arts Festival. His touring schedule has been expanding as his national profile grows.
If you want to catch a BigXthaPlug concert, the best places to check for upcoming dates and tickets are his official social media pages and major ticketing platforms. Concert dates and cities are updated regularly, especially as his catalog keeps growing and pulling in new audiences.
BigXthaPlug Social Profiles
BigXthaPlug keeps an active presence across social media and streaming platforms. His digital audience has grown significantly since “Texas” went viral, and he uses social platforms to connect with fans and drop new music.
Find BigXthaPlug here:
- Instagram — Active account with regular updates, behind-the-scenes content, and fan engagement
- YouTube — Official music videos, including the viral “Texas” and “Mmhmm” visuals
- TikTok — Short clips and music previews that helped push “Texas” to mainstream attention
- Spotify — Full catalog available, with millions of streams across top tracks
- Apple Music — All albums and singles available for streaming
- YouTube Music — Music videos integrated with audio streaming
His Instagram and TikTok are the most active for real-time content. If you want to stay updated on new music, tour dates, and daily life, those are the best places to follow him. His fan engagement is genuine, and he interacts with followers more than most artists at his level.
Songs, Collabs and Playlists
Best Rap Songs
BigXthaPlug has a growing catalog of tracks that range from street anthems to emotionally raw storytelling. These are his standout songs as of 2026:
- Texas — 2x Platinum (RIAA), the track that changed everything, blending slide guitar with Southern swagger
- Mmhmm — Billboard Hot 100 debut, bass-heavy anthem with his signature deep voice
- Levels — 2x Platinum (RIAA), soulful beat with nostalgic production from the “Amar” album
- Safehouse — Fan favorite known for its raw, personal lyricism
- Back on My BS — Hard-hitting track that showcases his street storytelling
- All the Way (feat. Bailey Zimmerman) — Country rap crossover from “I Hope You’re Happy” (2025)
- Holy Ground (feat. Jessie Murph) — Genre-blending collaboration showing his artistic range
Collabs
BigXthaPlug has been building his collaborative profile steadily. His cross-genre moves in 2025 showed a willingness to push beyond traditional Southern rap:
- Bailey Zimmerman — “All the Way,” a country-rap fusion that reached new audiences
- Jessie Murph — “Holy Ground,” blending Southern rap with country vocals
- He has also been mentioned alongside rising names like Rob49, BossMan Dlow, and That Mexican OT in conversations about the next generation of Southern rap
Playlists
BigXthaPlug’s music regularly appears on major rap playlists across streaming platforms:
- Southern hip-hop playlists on Spotify and Apple Music
- Texas rap focused playlists
- Independent hip-hop artist curated playlists
- Trap and street rap discovery playlists
His catalog fits naturally into driving playlists, workout sets, and mood-based rap mixes. “Texas” and “Levels” are particularly common in algorithmically driven Southern rap recommendations.
Big X the Plug Age — Birthday, Zodiac and Generation
BigXthaPlug’s birthday is May 12, 1998. That makes his zodiac sign Taurus — a sign known for being grounded, stubborn in the best way, and determined to see things through. Those traits show up clearly in how he has built his career. He did not blow up overnight. He grinded for years and refused to compromise.
As a 1998 baby, BigXthaPlug is firmly Gen Z. That generation grew up with smartphones, streaming, and social media as the primary way music reaches people. BigXthaPlug understood that early and used TikTok and Instagram strategically to grow his audience without needing a major label’s marketing budget.
In 2026, he is 28 years old, and the timing of his career is genuinely exciting. Most artists do not hit their commercial peak until their late 20s to early 30s. If his current growth trajectory holds, the best of BigXthaPlug’s music career is still ahead of him.
Frequently Asked Questions (FAQs)
How old is BigXthaPlug in 2026?
BigXthaPlug is 28 years old in 2026, born May 12, 1998, in Dallas, Texas.
What is BigXthaPlug’s real name?
His real name is Xavier Landum, born in Dallas, Texas, United States.
What is BigXthaPlug’s net worth in 2026?
His estimated net worth is between $1 million and $2 million as of 2026.
How tall is BigXthaPlug?
BigXthaPlug stands 5 feet 10 inches tall, equal to 178 cm or 1.78 meters.
What is BigXthaPlug’s most famous song?
His most famous song is “Texas,” which earned 2x Platinum certification from the RIAA.
Conclusion
BigXthaPlug is proof that you do not need a major label to build a real career in hip-hop. At 28 years old, with a $1 million to $2 million net worth, a growing catalog of platinum records, and a loyal fan base built on honesty — Xavier Landum is one of the most compelling stories in modern Southern rap.
He went from writing raps in solitary confinement to hitting the Billboard Hot 100. He went from a kid with NFL dreams in Dallas, Texas, to owning his own label, 600 Entertainment, and distributing music through UnitedMasters while keeping control of his masters. That is not a lucky break. That is a blueprint.
His best years are still coming. Share this article if you found it useful, drop your thoughts on his best songs in the comments, and check out his latest music on Spotify or Apple Music to see why BigXthaPlug is a name the rap world will not stop talking about anytime soon.
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